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the Colorado 'On the Hill' - SPRING 2011 | ||
Section 785,786 | ||
 | Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing (Education for Sustainability Series) (1st Edition) by Doug Mckenzie-Mohr, William Jr. Smith, William Arthur Smith Paperback, 176 Pages, Published 1999 ISBN-10: 0-86571-406-1 / 0865714061 ISBN-13: 978-0-86571-406-9 / 9780865714069 Our consumption patterns are threatening to outstrip Earth's ability to support humanity and other species. A sustainable future will require sweeping changes in public behavior. While conventional marketing can help create public awareness, social marketing identifies and overcomes barriers to long | |