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Saint Louis University - SPRING 2011(JAN '11) | ||
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 | How Customers Think: Essential Insights into the Mind of the Market (1st Edition) by Gerald Zaltman, Harvard Business School Hardcover, 323 Pages, Published 2003 ISBN-10: 1-57851-826-1 / 1578518261 ISBN-13: 978-1-57851-826-5 / 9781578518265 Book DescriptionHow to unlock the hidden 95 per cent of the customer's mind that traditional marketing methods have never reached. This title provides practical synthesis of the cognitive sciences. Drawing heavily on psychology, neuroscience, sociology, and linguistics, Zaltman combines academic rig | |