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the Colorado 'On the Hill' - FALL 2010 | ||
Section 001 | ||
 | Portfolio Management For New Products: Second Edition (2nd Edition) by Robert Gravlin Cooper, Scott J. Edgett, Elko J. Kleinschmidt, Edgett Cooper Hardcover, 400 Pages, Published 2002 ISBN-10: 0-7382-0514-1 / 0738205141 ISBN-13: 978-0-7382-0514-4 / 9780738205144 Product Innovators win in the long run by optimizing their R&D investments with a new product strategy, selecting the right new product projects and achieving an ideal balance of projects. Portfolio Management for New Products helps you understand | |