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the Colorado 'On the Hill' - FALL 2010 | ||
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 | The 86 Percent Solution: How to Succeed in the Biggest Market Opportunity of the 21st Century (1st Edition) by Vijay Mahajan, Kamini Banga, Robert Gunther Hardcover, 256 Pages, Published 2005 ISBN-10: 0-13-148907-0 / 0131489070 ISBN-13: 978-0-13-148907-3 / 9780131489073 Most global businesses focus nearly all their efforts on selling to the wealthiest 14% of the world's population. It's getting harder and harder to make a profit that way: these markets are oversaturated, overcompetitive, and declining. The Invisible Market shows how to unleash new growth and profit | |