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 | Serious Play: How the World's Best Companies Simulate to Innovate (1st Edition) by Michael D. Schrage, Tom Peters Hardcover, 272 Pages, Published 1999 ISBN-10: 0-87584-814-1 / 0875848141 ISBN-13: 978-0-87584-814-3 / 9780875848143 Successful innovation demands more than a good strategic plan; it requires creative improvisation. Much of the "serious play" that leads to breakthrough innovations is increasingly linked to experiments with models, prototypes, and simulations. As digital technology makes prototyping more cost-effec | |