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Barnes & Noble at The Penn State University - SPRING 2011

Textbooks for Course COMM 100

Section 1

      
Media Today: An Introduction to Mass Communication ()
by Joseph Turow
Paperback, 712 Pages, Published

ISBN-10: 0-415-96059-2        / 0415960592

ISBN-13: 978-0-415-96059-5 / 9780415960595

Media Today puts mass communication students at the center of the profound changes in the twenty-first century media world – from digital convergence to media ownership – and gives them the skills to think critically about what these changes mean for the role of media in their lives. Comprehensi


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