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 | Hey, Whipple, Squeeze This: A Guide to Creating Great Advertising (Adweek Magazine) (3rd Edition) by Luke Sullivan Paperback, 352 Pages, Published 2008 ISBN-10: 0-470-19073-6 / 0470190736 ISBN-13: 978-0-470-19073-9 / 9780470190739 In this new edition of the irreverent, celebrated bestseller, master copywriter Luke Sullivan looks at the history of advertising, from the good, to the bad, to the ugly. Updated to cover online advertising, this edition gives you the best advertising guidance for traditional media and all the possi | |