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Barnes & Noble at The Penn State University - SPRING 2011

Textbooks for Course HRIM 497C

Section 1

      
Revenue Management: Hard-Core Tactics for Market Domination ()
by Robert G. Cross
Paperback, 288 Pages, Published

ISBN-10: 0-7679-0033-2        / 0767900332

ISBN-13: 978-0-7679-0033-1 / 9780767900331

From the man the Wall Street Journal hailed as "the guru of Revenue Management" comes revolutionary ways to recover from the after effects of downsizing and refocus your business on growth.Whatever happened to growth? In Revenue Management, Robert G. Cross answers this question with his ground-break


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