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Barnes & Noble at The Penn State University - SPRING 2011 | ||
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Mixed Media: Moral Distinctions in Advertising, Public Relations, and Journalism (2nd Edition) by Tom Bivins (Editor), Thomas Harvey Bivins Paperback, 328 Pages, Published 2009 ISBN-10: 0-8058-6321-4 / 0805863214 ISBN-13: 978-0-8058-6321-5 / 9780805863215 Mixed Media, Second Edition, introduces readers to the tools necessary for making moral and ethical decisions regarding the use of mass media. The chapters in this text offer insights on: Similarities and differences among the ethical dilemmas faced by the mass media Common ground on which to ev |