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Barnes & Noble at The Penn State University - SPRING 2011

Textbooks for Course COMM 489W

Section 1

      
Mixed Media: Moral Distinctions in Advertising, Public Relations, and Journalism ()
by Tom Bivins (Editor), Thomas Harvey Bivins
Paperback, 328 Pages, Published

ISBN-10: 0-8058-6321-4        / 0805863214

ISBN-13: 978-0-8058-6321-5 / 9780805863215

Mixed Media, Second Edition, introduces readers to the tools necessary for making moral and ethical decisions regarding the use of mass media. The chapters in this text offer insights on: Similarities and differences among the ethical dilemmas faced by the mass media Common ground on which to ev


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