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Barnes & Noble at The Penn State University - SPRING 2011 | ||
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 | The On-Demand Brand: 10 Rules for Digital Marketing Success in an Anytime, Everywhere World by Rick Mathieson Hardcover, 282 Pages, Published 2010 ISBN-10: 0-8144-1572-5 / 0814415725 ISBN-13: 978-0-8144-1572-6 / 9780814415726 Call it the digital generation. The iPhone-toting, Facebook-hopping, Twitter-tapping, I-want-what-I-want, how-I-want-it generation. By whatever name, marketers are discovering that connecting with today’s elusive, ad-resistant consumer means saying goodbye to “new media,” and hello “now media.” Feat | |