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Emory University - FALL Aug 2010 | ||
Section 000 | ||
 | How to Price: A Guide to Pricing Techniques and Yield Management (8th Edition) by Oz Shy Paperback, 448 Pages, Published 2008 ISBN-10: 0-521-71564-4 / 0521715644 ISBN-13: 978-0-521-71564-5 / 9780521715645 Over the past four decades, business and academic economists, operations researchers, marketing scientists, and consulting firms have increased their interest and research on pricing and revenue management. This book attempts to introduce the reader to a wide variety of their research results on pri | |