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California State University Monterey Bay - SPRING 2011

Textbooks for Course BUS 471

Section 01 (20599)

      
Quality Service: What Every Hospitality Manager Needs to Know ()
by William B. Martin
Paperback, 202 Pages, Published

ISBN-10: 0-13-093018-0        / 0130930180

ISBN-13: 978-0-13-093018-7 / 9780130930187

A must-read for all hospitality managers in every sector of the industry, this text serves as a step-by-step guide to providing quality customer service. This book provides 32 Application Interaction Exercises that takes the reader through every aspect of customer service—from assessing custome


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