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California State University Monterey Bay - SPRING 2011 | ||
Section 01 (21035) | ||
 | Strategic Management: Value Creation, Sustainability, and Performance (1st Edition) by Charles E. Bamford, G. Page West, Iii West, West Bamford Paperback, 432 Pages, Published 2009 ISBN-10: 0-324-36462-8 / 0324364628 ISBN-13: 978-0-324-36462-0 / 9780324364620 STRATEGIC MANAGEMENT: VALUE CREATION SUSTAINABILITY PERFORMANCE, First Edition, provides an innovative and effective new approach to the study of strategic management. This groundbreaking text emphasizes growth-oriented businesses and highly competitive environments, applying traditional principles | |