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Case Western Reserve University - FALL (Aug,SEPT) 2010 | ||
Section 00001 | ||
 | Marketing, 2010 Edition (15th Edition) by William M. Pride, O. C. Ferrell Loose Leaf, 736 Pages, Published 2008 ISBN-10: 0-547-16746-6 / 0547167466 ISBN-13: 978-0-547-16746-6 / 9780547167466 Perfect for students of all backgrounds and interest levels, Pride and Ferrell's MARKETING 2010, combines a thorough overview of essential marketing principles with a visually engaging, reader-friendly presentation. This popular, proven text and a full range of supplemental learning resources (inclu | |