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 | Gender and Candidate Communication: VideoStyle, WebStyle, NewStyle (Gender Politics--Global Issues) (1st Edition) by Dianne G. Bystrom (Editor), Terry Robertson (Editor), Mary Christine Banwart (Editor), Lynda Lee Kaid (Editor), Routledge Routledge, Robertson Et Al Paperback, 256 Pages, Published 2004 ISBN-10: 0-415-94683-2 / 0415946832 ISBN-13: 978-0-415-94683-4 / 9780415946834 A poll as recently as 2000 revealed that one third of the population thinks 'there are general characteristics about women that make them less qualified to serve as president'. As the public and the media rely on long-held stereotypes, female candidates must focus even harder on the way they want to | |