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Campbell University - SPRING 11 MAINCAMPUS | ||
Section B1 | ||
Essentials of Investments with S&P Card (The McGraw-Hill/Irwin Series in Finance, Insurance, and Real Estate) (8th Edition) by Zvi Bodie, Alan J. Marcus, Alex Kane, Jack Kapoor, Vi Bodie, Lex Kane, Les Dlabay Hardcover, 724 Pages, Published 2009 ISBN-10: 0-07-733918-5 / 0077339185 ISBN-13: 978-0-07-733918-0 / 9780077339180 The market leading undergraduate investments textbook, Essentials of Investments, 8e by Bodie, Kane and Marcus, emphasizes asset allocation while presenting the practical applications of investment theory. The authors have eliminated unnecessary mathematical detail and concentrate on the intuition |