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Campbell University - SPRING I 2011 EXTEND

Textbooks for Course ITS 360

Section A1

      
The Essential Guide to Knowledge Management: E-Business and CRM Applications ()
by Amrit Tiwana
Paperback, 352 Pages, Published

ISBN-10: 0-13-032000-5        / 0130320005

ISBN-13: 978-0-13-032000-1 / 9780130320001

Knowledge Management (KM) and Customer Relationship Management (CRM) are crucial to leveraging your corporate strengths, deepening customer loyalty, and maximizing your employees' efforts. The Essential Guide to Knowledge Management: e-Business and CRM Applications offers managers and IT professiona


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