 | GetTextbooks.co.uk Compare Price & Save up to 90% | | |
|
Campbell University - SPRING 11 MAINCAMPUS | ||
Section 1 | ||
 | Persuasive Communication (5th Edition) by Michael J. Cody (Editor), Erwin Paul Bettinghaus, Erwin P. (Michigan State University, Michael J. (University Of Southern California Paperback, 432 Pages, Published 1994 ISBN-10: 0-03-055352-0 / 0030553520 ISBN-13: 978-0-03-055352-3 / 9780030553523 First, classical conditioning largely works for products that are neutral or unfamiliar to the receivers. Most people have a fairly neutral initial response to the word Phillips. Other names, like Bush, Hitler, Cody, Kennedy, are already associated ... | |