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Indiana University Bloomington - FALL 2010

Textbooks for Course BUKD-U 710

Section 22690

      
Business and Competitive Analysis: Effective Application of New and Classic Methods ()
by Craig S. Fleisher, Babette E. Bensoussan
Paperback, 528 Pages, Published

ISBN-10: 0-13-216158-3        / 0132161583

ISBN-13: 978-0-13-216158-9 / 9780132161589

"I believe that this book will fill a great need for both full-time competitive intelligence practitioners, and those looking to add analytical skills to their managerial tool kit." --Bill Fiora, Partner and Founder, Outward Insights "All practicing managers and business decision makers should be gr


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