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College of Charleston - SPRING 2011 (WINTER) | ||
Section 01 | ||
 | An Overview to the Public Relations Function (Public Relations Collection) by Shannon A. Bowen, Thomas R. Martin, Brad Rawlins Paperback, 250 Pages, Published 2010 ISBN-10: 1-60649-099-0 / 1606490990 ISBN-13: 978-1-60649-099-0 / 9781606490990 This book provides an executive review of the field of public relations with a focus on what managers need to know in order to master the function quickly and effectively. Throughout the text, we integrate the academic with the professional by asking, How can an executive use this knowledge to make | |