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College of Charleston - SPRING 2011 (WINTER) | ||
Section N90 | ||
 | International and Intercultural Public Relations: A Campaign Case Approach (1st Edition) by Daradirek "Gee" Ekachai, Michael G. Parkinson Hardcover, 408 Pages, Published 2005 ISBN-10: 0-205-37520-0 / 0205375200 ISBN-13: 978-0-205-37520-2 / 9780205375202 International and Intercultural Public Relations provides a format for analyzing public relations campaigns and then applies it in 19 case studies written by public relations scholars. This text uses both the case method and an analysis of public relations campaigns to help students learn to apply | |