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Indiana University Bloomington - FALL 2010 | ||
Section 22209 | ||
 | Sport Promotion and Sales Management, Second Edition (2nd Edition) by Richard L. Irwin, William Anthony Sutton, Larry Mccarthy Hardcover, 352 Pages, Published 2008 ISBN-10: 0-7360-6477-X / 073606477X ISBN-13: 978-0-7360-6477-4 / 9780736064774 Audiences: A text for students in sport management courses, including sport sales, sport sponsorship, and sport promotion courses. Also a reference for libraries and for sport sales reps, sponsorship reps, and sport marketers. As more sport management programs are incorporating sales into their c | |