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College of Charleston - SPRING 2011 (WINTER) | ||
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 | Marketing Leadership in Hospitality and Tourism: Strategies and Tactics for Competitive Advantage (4th Edition) by Robert C. Lewis, Stowe C. Shoemaker, Peter Charles Yesawich, Richard E. Chambers, Barbara A. Schapiro Paperback, 688 Pages, Published 2006 ISBN-10: 0-13-118240-4 / 0131182404 ISBN-13: 978-0-13-118240-0 / 9780131182400 For courses in Hospitality Marketing and/or Tourism. How do you gain a sustainable competitive advantage in today's global hospitality industry? Are there ways to attract and keep a customer over the course of a lifetime? Marketing Leadership in Hospitality and Tourism, Fourth Edition addresses the | |