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Indiana University Bloomington - FALL 2010

Textbooks for Course BUS-M 330

Section 16482

      
SPIN Selling ()
by Neil Rackham
Hardcover, 197 Pages, Published

ISBN-10: 0-07-051113-6        / 0070511136

ISBN-13: 978-0-07-051113-2 / 9780070511132

Written by Neil Rackham, former president and founder of Huthwaite corporation, SPIN Selling is essential reading for anyone involved in selling or managing a sales force. Unquestionably the best-documented account of sales success ever collected and the result of the Huthwaite corporation's massive


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