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Cedar Crest College - SPRING 2011 | ||
Section 90 | ||
 | Public Relations Practices: Managerial Case Studies and Problems (6th Edition) by Allen H. Center, Patrick Jackson, E. Center, Frank E. Walsh Paperback, 418 Pages, Published 2002 ISBN-10: 0-13-613803-9 / 0136138039 ISBN-13: 978-0-13-613803-7 / 9780136138037 Written by two of the most respected and honored individuals in the field, this definitive casebook of actual real-life public relations situations serves as a reference and guidebook for helping public relations professionals apply effective, cutting-edge public relations theories, principles, | |