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Indiana University Bloomington - FALL 2010 | ||
Section 14040 | ||
 | Public Relations Cases (8th Edition) by Jerry A. Hendrix, Darrell C. Hayes Paperback, 480 Pages, Published 2009 ISBN-10: 0-495-56778-7 / 0495567787 ISBN-13: 978-0-495-56778-3 / 9780495567783 Primarily using Public Relations Society of America award-winning cases, PUBLIC RELATIONS CASES, Eighth Edition, presents a clear theoretical grounding in the major areas of public relations. Using the ROPE process model (Research, Objectives, Programming, and Evaluation), the authors keep students | |