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Indiana University Bloomington - FALL 2010 | ||
Section 20723 | ||
 | The Fall of Advertising and the Rise of PR (Reprint Edition) by Laura [Contributor] Ries, Al Ries, 阿尔·里斯, Susie Rushton, Terry Jones Paperback, 320 Pages, Published 2004 ISBN-10: 0-06-008199-6 / 0060081996 ISBN-13: 978-0-06-008199-7 / 9780060081997 在线阅读本书Book DescriptionReveals a shift in marketing trends from advertising to publicity, citing the successes of such top brands as the Body Shop, Starbucks, and Wal-Mart while sharing strategies on establishing credibility and implementing a slow PR build.Amazon.comIn The Fall of Advertising and th | |