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Indiana University Bloomington - INDEPENDENT STUDIES | ||
Section 1 | ||
 | Marketing: Real People, Real Choices (2nd Edition) by Michael R. Solomon, Elnora W. Stuart Hardcover, 580 Pages, Published 1999 ISBN-10: 0-13-021304-7 / 0130213047 ISBN-13: 978-0-13-021304-4 / 9780130213044 No other book brings students closer to doing real marketing. Students experience real marketing three key ways in the text: through Real People/Real Choices segments, entrepreneurial-focused Spotlight boxes, and end-of-part cases based on a real start-up company. The extensive supplement package, i | |