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Indiana University Bloomington - FALL 2010 | ||
Section 21728 | ||
 | The Long Tail: Why the Future of Business is Selling Less of More (Updated Edition) by Chris Anderson, 克里斯·安德森 Paperback, 267 Pages, Published 2008 ISBN-10: 1-4013-0966-6 / 1401309666 ISBN-13: 978-1-4013-0966-4 / 9781401309664 The New York Times bestseller that introduced the business world to a future that's already here--now in paperback with a new chapter about Long Tail Marketing and a new epilogue. Winner of the Gerald Loeb Award for Best Business Book of the Year In the most important business book since The Tipping | |