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Indiana University Bloomington - SPRING 2011 | ||
Section 15047 | ||
 | The New Business Road Test: What entrepreneurs and executives should do before writing a business plan (3rd Edition) by John Walker Mullins Paperback, 336 Pages, Published 2010 ISBN-10: 0-273-73279-X / 027373279X ISBN-13: 978-0-273-73279-2 / 9780273732792 Starting your own business is a daunting task. No matter how talented you are, no matter how much capital you have, no matter how good your business plan is, if you’re pursuing a fundamentally flawed opportunity you’re heading for failure. So before spending time and money on a new enterprise it’s v | |