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Indiana University Bloomington - SPRING 2011 | ||
Section 16411 | ||
 | The Why of the Buy: Consumer Behavior and Fashion Marketing (1st Edition) by Patricia Mink Rath, Richard Petrizzi, Stefani Bay, Penny Gill Hardcover, 496 Pages, Published 2008 ISBN-10: 1-56367-456-4 / 1563674564 ISBN-13: 978-1-56367-456-3 / 9781563674563 Consumer behavior affects all aspects of the fashion industry, design, production, and merchandising and promotion at all levels, as much as it affects retailing. The Why of the Buy: Consumer Behavior and Fashion Marketing addresses how psychology, sociology, and culture all influence the how, what, | |