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Indiana University Bloomington - SPRING 2011

Textbooks for Course BUS-J 540

Section 6291

      
Strategic and Competitive Analysis: Methods and Techniques for Analyzing Business Competition ()
by Babette E. Bensoussan, Dr Craig S. Fleisher, Professor Craig S. Fleisher
Paperback, 457 Pages, Published

ISBN-10: 0-13-088852-4        / 0130888524

ISBN-13: 978-0-13-088852-5 / 9780130888525

For Strategic Management courses. This book comprehensively examines the wide spectrum of techniques involved in analyzing business and competitive data and information including environmental analysis, industry analysis, competitor analysis, and temporal analysis models. It helps business analysts


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