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 | MM (with Review Cards and Printed Access Card) (Available Titles Coursemate) (1st Edition) by Dawn Iacobucci, William Boyes, Michael Melvin Paperback, 256 Pages, Published 2009 ISBN-10: 0-324-78443-0 / 0324784430 ISBN-13: 978-0-324-78443-5 / 9780324784435 Marketing Management, Student Edition focuses on the essential concepts and tools necessary to answer important Marketing Management questions. A concise visually compelling textbook with a suite of valuable online assets, Marketing Management, Student Edition is an effective new approach to teachin | |