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CCSU - FALL 2010 | ||
Section 01 | ||
 | Business Market Management: Understanding, Creating, and Delivering Value (3rd Edition) by James C. Anderson, James A. Narus, Das Narayandas, Narus Anderson, Anderson /. Seshadri Hardcover, 496 Pages, Published 2008 ISBN-10: 0-13-600088-6 / 0136000886 ISBN-13: 978-0-13-600088-4 / 9780136000884 Anderson builds the book around a framework of understanding, creating, and delivering value. Viewed from an international perspective—rather than a purely American one—Business Market Management draws upon best business practices, allowing readers to understand cultural and regional differences. | |