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CCSU - FALL 2010 | ||
Section 01 | ||
 | Marketing Strategy and Competitive Positioning (4th Edition) by Brigitte Nicoulaud, Nigel F. Piercy, John A. Saunders, Prof Graham Hooley, Graham J. Hooley, Prof John Saunders, Cram101 Textbook Reviews, G. (Et Al) Hooley Paperback, 636 Pages, Published 2008 ISBN-10: 0-273-70697-7 / 0273706977 ISBN-13: 978-0-273-70697-7 / 9780273706977 Suitable for undergraduate and post graduate students studying Marketing Management or Marketing Strategy. Marketing Strategy and Competitive Positioning deals with the process of developing and implementing a marketing strategy and how these processes can be managed to gain and sustain superior per | |