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Indiana University Bloomington - SPRING 2011 | ||
Section 6864 | ||
 | High Concept: Movies and Marketing in Hollywood (Texas Film and Media Studies Series) (1st Edition) by Justin Wyatt, Thomas G. Schatz (Editor) Paperback, 249 Pages, Published 1994 ISBN-10: 0-292-79091-0 / 0292790910 ISBN-13: 978-0-292-79091-9 / 9780292790919 Steven Spielberg once said, "I like ideas, especially movie ideas, that you can hold in your hand. If a person can tell me the idea in twenty-five words or less, it's going to make a pretty good movie." Spielberg's comment embodies the essence of the high concept film, which can be condensed into on | |