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Indiana University Bloomington - SPRING 2011 | ||
Section 13241 | ||
 | Developing Successful Sport Sponsorships Plans (Sport Management Library128) (Developing Successful Sport Sponsorship Plans) (3rd Edition) by David K. Stotlar Paperback, 128 Pages, Published 2009 ISBN-10: 1-885693-87-7 / 1885693877 ISBN-13: 978-1-885693-87-7 / 9781885693877 This third edition has evolved through several years of developing, reviewing, and critiquing sport sponsorships and draws on internationally renowned sport marketing professor and author David Stodar's experience in academia and the sport industry. The book examines sport sponsorship theory from th | |