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Indiana University Bloomington - SPRING 2011 | ||
Section 10815 | ||
 | Diffusion of Innovations, (5th Edition) by Everett M. Rogers Paperback, 576 Pages, Published 2003 ISBN-10: 0-7432-2209-1 / 0743222091 ISBN-13: 978-0-7432-2209-9 / 9780743222099 Now in its fifth edition, Diffusion of Innovations is a classic work on the spread of new ideas.In this renowned book, Everett M. Rogers, professor and chair of the Department of Communication & Journalism at the University of New Mexico, explains how new ideas spread via communication channels over | |