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Indiana University Bloomington - SPRING 2011 | ||
Section 31004 | ||
 | Marketing: An Introduction (10th Edition) by Gary Armstrong, Philip Kotler, Armstrong/Kotler Paperback, 648 Pages, Published 2010 ISBN-10: 0-13-610243-3 / 0136102433 ISBN-13: 978-0-13-610243-4 / 9780136102434 With engaging real-world examples and information, Marketing: An Introduction shows readers how customer value—creating it and capturing it—drives every effective marketing strategy. Defining Marketing; Marketing Process; Creating and Capturing Customer Value; Company and Marketing Strategy; Partne | |