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Indiana University Bloomington - SPRING 2011 | ||
Section 18333 | ||
 | Strategic Planning for Public Relations (3rd Edition) by Ronald D. Smith Paperback, 456 Pages, Published 2009 ISBN-10: 0-415-99422-5 / 0415994225 ISBN-13: 978-0-415-99422-4 / 9780415994224 This innovative and popular text provides a clear pathway to understanding public relations campaigns and other types of strategic communication. Implementing the pragmatic, in-depth approach of the previous editions, author Ronald D. Smith presents a step-by-step unfolding of the strategic campaign | |