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The University of North Carolina at Greensboro - FALL 2010 | ||
Section 01 | ||
 | Exploring Marketing Research (9th Edition) by William G. Zikmund, Barry J. Babin Hardcover, 698 Pages, Published 2006 ISBN-10: 0-324-32088-4 / 0324320884 ISBN-13: 978-0-324-32088-6 / 9780324320886 EXPLORING MARKETING RESEARCH deals with the design, collection, analysis, and reporting of marketing research data relevant to a firm's current and future needs. The text focuses on students as managers, not practitioners, of marketing research. Students learn about traditional types of marketing re | |