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Midwestern State University - SPRING 2011 | ||
Section 270 | ||
 | Loose-Leaf Essentials of Marketing Management (1st Edition) by Greg W. Marshall, Mark W. Johnston Loose Leaf, 371 Pages, Published 2010 ISBN-10: 0-07-740540-4 / 0077405404 ISBN-13: 978-0-07-740540-3 / 9780077405403 This is a textbook that instructors can connect with and students can learn from, in that it pulls them into the world of marketing through real-world applications. This textbook stays current by covering the hottest topics in this course area, such as Customer Relationship Management and Metrics, | |