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The University of North Carolina at Greensboro - SPRING 2011 | ||
Section 01 | ||
 | Principles of Service Marketing and Management (2nd Edition) by Christopher H. Lovelock, Lauren K. Wright Paperback, 436 Pages, Published 2001 ISBN-10: 0-13-040467-5 / 0130404675 ISBN-13: 978-0-13-040467-1 / 9780130404671 This clear, accessible book presents an integrated approach to the study of services that places marketing issues within a broader general management context. It emphasizes the fact that service organizations differ in many important respects from manufacturing businesses, requiring a distinctive | |