 | GetTextbooks.co.uk Compare Price & Save up to 90% | | |
|
Cedar Crest College - FALL 2010 | ||
Section 60 | ||
 | Marketing Public Relations: A Marketer's Approach to Public Relations and Social Media (1st Edition) by Gaetan T. Giannini, Giannini Jr Paperback, 336 Pages, Published 2009 ISBN-10: 0-13-608299-8 / 0136082998 ISBN-13: 978-0-13-608299-6 / 9780136082996 KEY BENEFIT: Marketing Public Relations breaks from the norm by presenting public relations using a marketing, rather than a communications studies or journalism, approach. This text recognizes the similarities between PR, word-of-mouth, and social networking media and creates a framework for constr | |