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Cedar Crest College - FALL 2010 | ||
Section 60 | ||
 | Interactive Services Marketing (3rd Edition) by Raymond P. Fisk, Joby John, Stephen John Grove, Tom Sant Paperback, 304 Pages, Published 2007 ISBN-10: 0-618-64180-7 / 0618641807 ISBN-13: 978-0-618-64180-2 / 9780618641802 Interactive Services Marketing covers the essentials of services marketing--with particular emphasis on the theater model and the impact of technology. The text features a dynamic approach to human interactions--both in face-to-face communication and in connections through technology. The Third Edit | |