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College of the Sequoias - FALL 2010 | ||
Section 12342 | ||
 | Contemporary Marketing 2006- Text Only (1st Edition) by Louis E. Boone, David L. Kurtz, Boone: Kurtz Paperback, 784 Pages, Published 2006 ISBN-10: 0-324-31665-8 / 0324316658 ISBN-13: 978-0-324-31665-0 / 9780324316650 Book Description CONTEMPORARY MARKETING 2006 by Boone and Kurtz has proven to be the premier principles of marketing text and package since the first edition. With each edition, this best selling author team builds and improves upon past innovations, creating the most technologically advanced, stude | |