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Providence College - FALL Aug 2010 | ||
Section 001 | ||
 | Essentials of Marketing Research (with Qualtrics Card) (4th Edition) by William G. Zikmund, Barry J. Babin Paperback, 456 Pages, Published 2009 ISBN-10: 1-4390-4754-5 / 1439047545 ISBN-13: 978-1-4390-4754-5 / 9781439047545 Marketing Research deals with the design, collection, analysis, and reporting of data relevant to a firm's current and future needs. The trend in Marketing Research, aside from using the Internet to quickly capture marketing data, is the focus on the marketing research student as a manager of market | |