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Providence College - WINTER Jan 2011 | ||
Section 001 | ||
 | Advertising, Promotion, and Other Aspects of Integrated Marketing Communications (8th Edition) by Terence A. Shimp Hardcover, 688 Pages, Published 2008 ISBN-10: 0-324-59360-0 / 0324593600 ISBN-13: 978-0-324-59360-0 / 9780324593600 The eighth edition of Shimp's market-leading ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS fully integrates all aspects of marketing communication. While continuing to focus on the time honored IMC methods, the text reflects new academic literature and practitioner | |