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Concordia University - SPRING 2011

Textbooks for Course MKT 365

Section 4475

      
The Management of Technology and Innovation: A Strategic Approach ()
by Margaret Alice White, Garry D. Bruton Dr, White/Bruton
Paperback, 416 Pages, Published

ISBN-10: 0-538-47822-5        / 0538478225

ISBN-13: 978-0-538-47822-9 / 9780538478229

THE MANAGEMENT OF TECHNOLOGY AND INNOVATION: A STRATEGIC APPROACH explores the fundamental connections linking core business strategy, technology, and innovation. The book illustrates how these functions intertwine to play a central role in process layout, systems, structural design, and product dev


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