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Cecil College - SPRING 2011 | ||
Section 01 | ||
 | Pricing Strategy: An Interdisciplinary Approach (1st Edition) by Morris Engelson Hardcover, 222 Pages, Published 1995 ISBN-10: 0-9642870-6-4 / 0964287064 ISBN-13: 978-0-9642870-6-8 / 9780964287068 Focuses on pricing as a unifying theme across all business functions, and looks at the interface between operational functions. Uses a conversational style, with separate mathematical analysis sections, to discuss pricing concepts and procedures, strategic behavior, and pricing analysis and planning | |